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Facebook to test showing ads mid-video with publisher revenue split

Facebook is doing what many publishers had hoped it would one day do, according to Recode: opening up another key revenue stream for video producers. The so-called “mid-roll” ad unit, which inserts an advertiser’s clip in the middle of a video instead of up front or at the end, will enter testing soon according to the report, with revenue resulting from the ad sales split… Read More